VICI LIFE is a UK based watch brand that I came across recently when I attended London Fashion Week Mens, I had a chat with the founder and the team behind the brand and they explained how they came up with brand,basically VICI Life mission is to change the mindset of men from wearing the same watch every day to wearing a watch tailored for the occasion. They encourage customers to think of a watch not as one item, but as part of a collection, so you can make the best impression at all times.What VICI Life have done is they have created three unique and different lifestyle ranges, inspired by the world’s iconic cities,London,New York and Sydney  and fashioned that to allow an effortless transition between smart and casual, day and night, week and weekend – for any occasion you find yourself in.See their collection below. VICI is available to buy HERE 

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