P.A.M. (Perks And Mini) is a fashion and lifestyle brand based in Paris, founded by husband and wife duo Misha Hollenbach and Shauna Toohey. Established in 2000 in Melbourne, Australia, the label took its name from Mischa and Shauna’s graffiti names. P.A.M. relocated to Paris in 2015 where the label is now permanently based.


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