LFWM: EDWARD CRUTCHLEY SPRING/SUMMER 2020

Edward Crutchley’s latest co-ed collection explores nostalgia without being nostalgic. He recalls a stuffy Britain aghast at Ikea’s 1996 ‘Chuck out your chintz’ TV commercial and celebrates the suburban style of Hyacinth Bucketin the BBC sitcom Keeping Up Appearances. SS20 mourns the decline of the British floral and its familiar role in the 9 to 5 uniform of the aspirational middle-class. Arcadian print suggests a perversity rooted in power dressing and play.  

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