British based BEN SHERMAN is launching B by Ben Sherman ,the latest collection taps into the younger consumer and offers eco-friendly relaxed pieces that mirror the brand’s core Ben Sherman design aesthetic. Aimed for fresh faces and influential figures who are diverse, fearless, socially connected, and have an inclusive approach to life, Ben Sherman will focus on a digital communications strategy for the launch.
The brand has also collaborated with renowned photographer Brian Cannon, producing a limited-edition t-shirt in two colours and numbered skateboard. Cannon’s impactful reportage photography documents British subculture, its music scene, and some of the world’s most iconic musicians.
B by Ben Sherman collection will be available Monday 26th October.