Mercedes-Benz Fashion Week Russia is scheduled on April 20-24 at the Museum of Moscow. Besides the main program in Moscow, the shows will also take place in Kazan, Nizhny Novgorod, St. Petersburg, and Sochi. The united MBFW Russia’s program will include live streamed shows by designers from Italy, Spain, France, and other countries.
50+ designers are expected to join MBFW Russia this time. New collections will be presented by /SELFÉTUDE, N. LEGENDA, NASTYA NEKRASOVA, ÓNOMA, SERGEY SYSOEV, Yana Besfamilnaya, ELENA SOUPROUN, HARD BY HSE ART AND DESIGN SCHOOL, JULIA DALAKIAN, ALENA NEGA, Lena Karnauhova, Mercedes De Alba, B&D Institute of Business and Design, and others. Mercedes-Benz is also delighted to present Emma Bruschi for the first time on the MBFW Russia schedule – a designer acknowledged by Mercedes-Benz and Fashion Open Studio for best eco-sustainable practices at the International Festival of Hyères.
Virtual venue of MBFW Russia will be a unique digital platform with gamification elements, exclusive materials from designers, as well as content and insights offered by industry experts. At the digital platform, MBFW Russia live streams from anywhere globally will be available. Moreover, interactive online features will offer a dive into the spirit of the event. You can register at HERE all the features will become available on April 20th.
The new season of Mercedes-Benz Fashion Week Russia will be phygital. The MBFW Russia agenda will comprise both offline events and live streamed shows by fashion designers. All the designer participants of the Fashion Week will showcase their new collections in social networks, as well as at the media websites, showrooms, and concept stores. Live streams will be available for journalists, buyers, influencers, and viewers worldwide.