Shangai based UNTITLAB have released its autumn/winter 2021 collection at Shanghai Fashion Week.Untitlab AW21 collection was supported by a campaign told through the visual language of anime commenting on mankind’s obsession with the self and individual desires offering introspection and love as salvation, told through the visual language of anime. Since its debut in 2019 the founders of untitlab have utilised their campaigns to manifest a vision of a world which is tolerant, liberal and free, this season lending from the medium of anime in order to capture a representation of this narrative free from the constraints of linear time and physical space.
untitlab™ is a fashion brand dedicated to footwear and accessories design. The name of untitlab™ is inspired by the way the artists entitle their works when the creations are undefinable. During the spontaneous creating process, the original formative environment of the creators has set the concept which runs through the design of untitlab™: focusing on the intermediate progress, erasing the boundary by materials innovation, radical silhouettes and alternative visual aesthetics. Proposing new possibilities within the current fashion context and the existing options of consumption.